Libations, ZOA will be able to tap into their vast distribution and retail network, as well as utilize their beverage expertise and marketing support. By utilizing Molson Coors and their partner L.A. The Molson Coors Beverage Company (NYSE: TAP TSX: TPX) will be the exclusive distribution partner for all retail locations as the company has recently made a series of moves to expand their product offerings beyond beer. As a team, the four unite to bring this one-of-a-kind energy drink and positive lifestyle brand to market with high-impact distribution and retail partnerships. Healthy positive energy stands proudly at the core of this passionate partnership with each founder embodying its principles in their daily lives: Garcia, a pioneering global chairperson, first female owner of a major professional sports league in the United States, dedicated professional bodybuilder and one of the most successful producers in Hollywood Rienzi, a lauded fitness professional and consultant with over 15 years of experience guiding the health and wellness of elite athletes and actors, as well as expertise in the strategic development of fitness industry programs and products Shulman, a savvy businessman, entrepreneur and investor with over 25 years of success in the consumer, pharmaceutical and business service sectors and Johnson, entertainment icon, entrepreneur and a champion of encouraging people to lead their lives with strength, optimism, perseverance, kindness and humor along the way. Their backgrounds as athletes, in the health and wellness space and as successful entrepreneurs laid the groundwork for Johnson, Garcia and Rienzi to join forces with beverage industry vet and managing partner Shulman on a product that is sure to redefine what people expect from energy drinks. ZOA co-founders, John Shulman and Dwayne Johnson (Photo: Business Wire) Available for purchase in March 2021, ZOA is a re-imagined, first-of-its-kind energy drink packed with clean, natural caffeine from green coffee and green tea, powerful antioxidants from camu camu and acerola, as well as vitamin D and a unique blend of vitamins and nutrients that support immune function and elevate energy levels. In addition to social media posts, The Rock’s Warriors will participate in national and regional retail partnerships and philanthropic events.Passionate Founding Team on Track to Bring Healthy, Positive Energy to Everyday Warriors, Molson Coors Beverage Company to Serve as Exclusive DistributorĪ multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced today the launch of ZOA™, a new healthy energy drink set to make waves in the category. “ZOA is all about putting in the work, learning from your wins and losses, and empowering others, something I strive to do every day on and off the court, so it was a no-brainer to join the first class of The Rock’s Warriors.” “I’m pumped to be a part of such a unique group of athletes, and who better than The Rock to bring us together for a one-of-a-kind opportunity,” she said in the release. The goal is to help people become the best versions of themselves, something Reese can relate to. ZOA Energy touts itself as a better-for-you energy drink, fueled by natural caffeine, no sugar, vitamins, and electrolytes. Emmanuel signed with Adidas last year as a student-athlete at Northwestern State before transferring to Austin Peay. As Boardroom previously highlighted, Reese has already done deals with heavy hitters like SI, Starry, PlayStation, Raising Cane’s, and more. And while the corresponding dollar values should be taken with a grain of salt, it demonstrates exactly how active this class has been in the NIL space. Four of the seven are ranked in On3’s top 12 in overall NIL valuation. If many of those names look familiar, they should. “With a diverse set of stories and experiences, they’re driven, hungry, talented, and ready for ZOA to help fuel them to greatness.” “I personally selected these phenomenal individuals because of the energy, tenacity, and excitement they bring to the game,” The Rock said in a release.
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